A creative executive, editor, and writer, William’s career is characterized by storytelling across multiple narrative disciplines. As VP, Content & Editorial at Loopmedia, he played a key role in new business wins and content strategies for: Toyota, New Balance, BMW, World Wildlife Fund, Scotiabank, Purolator, Oxford Properties, TJX, and Billy Bishop Toronto City Airport.

William served as Editorial Director and Executive Director at TORO Magazine, a men’s lifestyle publication nominated for over 60 National Magazine Awards during its four-year print run. He co-founded and was Editor-in-Chief of the web-only TORO, a digital publication with a peak monthly audience of 543,000 unique visitors. William also conceived and edited IMAGINING CANADA: A CENTURY OF PHOTOGRAPHS PRESERVED BY THE NEW YORK TIMES, published by Doubleday Canada. 

In the past decade, he has worked as Creative Director at Star Content Studios (Torstar), Editor-in-Chief of YouInc, and Content Editorial Director at Venture Communications. He is currently a VP at Cundari.